OUR STORY

A Natural Evolution — From Scar Care to Skincare​

 

 

​Born from years of experience in scar care, MyWrinkles was always part of the plan.

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Our story began with Myscar.®, a trusted name in scar care, developed by Lara Hofer— a leader in the innovation of silicone. For years, Myscar.® has been used and recommended by plastic surgeons, dermatologists, and scar specialists across New Zealand and internationally. Our silicone was developed to heal gently, safely, and effectively. But even in those early days, Lara knew this was just the beginning. While refining silicone for scar treatment, she was already exploring its broader potential, particularly in reducing the appearance of fine lines and wrinkles.

 

The benefits were clear: hydration and skin smoothing, all without toxins or invasive treatments.

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To bring this next phase to life, Lara turned to someone she trusted implicitly, her sister, Rosie Power. With extensive experience in supply chain, logistics, and marketing, and a shared passion for wellness, Rosie joined the mission to expand into skincare. Together, they created MyWrinkles—a natural progression powered by science, sisterhood, and a deep respect for the skin.

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And now, MyWrinkles is entering its next chapter.

 

We’re excited to expand into South Africa, bringing MyWrinkles to a new community of women who share our belief in caring for your skin, embracing the ageing process, and choosing effective, non-invasive solutions.

We’re incredibly proud to be partnering with Vanessa and David, who will be our local partners in South Africa. Their knowledge, passion and commitment to the brand will help bring the MyWrinkles experience to life locally, while staying true to the values and vision we’ve built in New Zealand.

From New Zealand to South Africa, this is just the beginning.

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Not Just Another Patch

 

This wasn’t about jumping on trends. It was about doing it right. Years of development, testing, and fine-tuning have gone into MyWrinkles. We knew that if we were going to treat delicate areas like the face, our patches had to be exceptional—hydrating, effective, easy to apply, and above all, gentle to remove.

The result? A product that combines medical grade silicone innovation with everyday ease. A smoother, fresher face—no needles, no toxins, no quick fixes. Just clean, comfortable science you can trust.

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